CPSC recall 23-097, announced January 19, 2023, covers Children's Pajama Sets (about 38,740 units). The children's pajama sets fail to meet flammability standards for children's sleepwear, posing a risk of burn injuries to children. The notice reports no incidents. Consumers should immediately take the recalled pajama sets away from children, stop using them and contact the Selfie Craft Company. Recall contact: call 800-423-4618, go to www.selfiecraft.co.uk/us-recall, or email info@selfiecraft.co.uk.
Compare the model on your label, then check any serial numbers, date codes, and exclusions in the notice. A model match alone does not confirm that your unit is included.
The CPSC data does not provide a discrete model-number list for this record. Compare the product description and identification details on the official notice.
The long-sleeve top has a black label located on the left side hem with "Selfie Craft Co," the pajama's size, material content, washing instructions, keep away from fire, batch number and either "Made in UK" or "Made in Bangladesh." The pajamas were sold with seven permanent fabric pens inside a cardboard container with the label "Colour In Creative Craft Kit, Crafty Fun, British Design With Love."
Which products are included?
This recall involves Selfie Craft Company children's pajamas. The pajama sets are a two-piece long-sleeve shirt and pant pajama, made of 95% polyester and 5% elasthane with ribbed cuffed wrists and ankles. The pajamas were sold for ages 3 through 12 and in 26 designs: Birthday Boy, Birthday Boy (The Tot Exclusive), Birthday Girl, Birthday Girl (The Tot Exclusive), Cutesy Christmas, Dinosaur, Easter (The Tot Exclusive), Funny Bunny, Halloween (The Tot Exclusive), Hanukkah (The Tot Exclusive), Hanukkah, Happy Holidays, Ice Kream Kitty, Kawaii, Let It Snow, Mermaid, Positivity Powers, Princess, Reindeer, Sleeping Sloth, Space Adventures, Superhero Comic, Trick Or Treat, Unicorn, Valentine's Day and Yule-Icorn. The long-sleeve top has a black label located on the left side hem with "Selfie Craft Co," the pajama's size, material content, washing instructions, keep away from fire, batch number and either "Made in UK" or "Made in Bangladesh." The pajamas were sold with seven permanent fabric pens inside a cardboard container with the label "Colour In Creative Craft Kit, Crafty Fun, British Design With Love."
Confirm these details on the official CPSC noticeWhy it was recalled
The children's pajama sets fail to meet flammability standards for children's sleepwear, posing a risk of burn injuries to children.
Incidents and injuries
None reported
Official remedy
Consumers should immediately take the recalled pajama sets away from children, stop using them and contact the Selfie Craft Company. Consumers are to destroy the recalled pajama sets by cutting them in half vertically and submitting a photo of the destroyed pajama set to Selfie Craft Company for a full refund. Selfie Craft Company is contacting all known purchasers directly.
Product and sales details
- Brand
- Last Word Apparel LTD dba Selfie Craft
- Manufacturer
- Last Word Apparel LTD dba Selfie Craft Company, of United Kingdom
- Product type
- Sleepwear & pajamas
- Recall number
- 23-097
- Units
- About 38,740
- Manufactured in
- United Kingdom, Bangladesh
- Sold at / sales period
- Online at www.etsy.com, www.uncommongoods.com, www.macys.com, www.selfiecraft.co.uk, www.thetot.com and boutiques nationwide from November 2017 through June 2022 for about $39.
Recall contact information
Selfie Craft Company at 800-423-4618 from 9 a.m. to 12 p.m. ET Monday through Friday, email at info@selfiecraft.co.uk or online at www.selfiecraft.co.uk/us-recall or at www.selfieclothing.co.uk and click on "PRODUCT RECALL INFORMATION" at the bottom of the page for more information.
Verify phone numbers, hours, and websites on the current CPSC notice before contacting the firm.
Know someone who has one?
Recalls only work when owners hear about them. Send this notice to family or friends who might own the same product.




