CPSC recall 16-248, announced August 23, 2016, covers ALEX Jr. Baby Builder, First Pops and First Snaps (about 91,000 units). Small parts of the plastic toy building sets can detach, posing a choking hazard to young children. The notice cites 22 incident reports. Consumers should immediately take the recalled building sets away from children and contact ALEX for a prepaid shipping envelope to return the product(s). Recall contact: call 844-310-6691, or go to www.alexbrands.com.
Compare the model on your label, then check any serial numbers, date codes, and exclusions in the notice. A model match alone does not confirm that your unit is included.
The recalled First Snaps sets' containers have the following batch codes, on a sticker above the UPC code on the container.
Which products are included?
This recall involves three ALEX Jr. branded sets of infant building toys, the Baby Builder, model 1982, First Pops, model 1981P, and the First Snaps, model 1981S produced prior to November 2010. The sets include an assortment of plastic shapes in bright colors. The pieces are designed to be pulled, pushed, snapped and twisted and come in stackable plastic jars. They were sold in sets of 14 and 26 pieces. The recalled First Snaps sets' containers have the following batch codes, on a sticker above the UPC code on the container. P0002073 P0001713 P0001330 P0000954 P0002107 P0001628 P0001009 P00000814 P0001948 P0001536 P0001098 P0001677 P0001427 P0000983
Confirm these details on the official CPSC noticeWhy it was recalled
Small parts of the plastic toy building sets can detach, posing a choking hazard to young children.
Incidents and injuries
There have been 22 reports of the ends of small parts detaching from the building sets. No injuries have been reported.
Official remedy
Consumers should immediately take the recalled building sets away from children and contact ALEX for a prepaid shipping envelope to return the product(s). ALEX will send consumers a full refund upon receipt of returned sets.
Product and sales details
- Brand
- ALEX Toys, New Jersey
- Product type
- Toys & play sets
- Recall number
- 16-248
- Units
- About 91,000
- Manufactured in
- China
- Sold at / sales period
- Barnes & Noble and Land of Nod and online at www.Zulily.com. The Baby Builders were sold from December 2009 through June 2016 for about $28, First Pops sold from March 2009 through June 2016 for about $18, and First Snaps distributed from March 2009 through October 2010 for about $18.
- Importer
- ALEX Toys, New Jersey
ALEX Jr. Baby Builder, First Pops and First Snaps
CPSC product type: Building Sets
Recall contact information
ALEX toll-free at 844-310-6691 anytime or online at www.alexbrands.com and click on the "Recall Information" link beneath the carousel for more information.
Verify phone numbers, hours, and websites on the current CPSC notice before contacting the firm.
Know someone who has one?
Recalls only work when owners hear about them. Send this notice to family or friends who might own the same product.




