CPSC recall 11-034, announced November 10, 2010, covers Big Ideas Marketing Horse-on-a-Stick Toys (about 8,800 units). The reins on horse-on-a-stick toy's bridle are long enough to form a loop around a child's head and neck, posing a strangulation hazard to young children. The notice cites 1 incident report. Consumers should immediately remove or cut the reins to eliminate the hazard. Recall contact: call (888) 908-8697, or go to www.bigideasmarketing.com.
Compare the model on your label, then check any serial numbers, date codes, and exclusions in the notice. A model match alone does not confirm that your unit is included.
The CPSC data does not provide a discrete model-number list for this record. Compare the product description and identification details on the official notice.
Which products are included?
This recall involves horse-on-a-stick toys with a bridle and reins. The toys are filled with polyester fiber and have a fluffy mane. The horse's ears are embroidered with the words "PRESS HERE" in red. The horse makes neighing and galloping sounds when the ears are pressed.
Confirm these details on the official CPSC noticeWhy it was recalled
The reins on horse-on-a-stick toy's bridle are long enough to form a loop around a child's head and neck, posing a strangulation hazard to young children.
Incidents and injuries
CPSC has received one report of a near strangulation involving a 2-year-old boy who became entangled in the reins at his neck. The boy's mother freed him without injury.
Official remedy
Consumers should immediately remove or cut the reins to eliminate the hazard. Consumers also can contact Big Ideas Marketing for instructions on how to remove the reins.
Product and sales details
- Brand
- Big Ideas Marketing
- Product type
- Toys & play sets
- Recall number
- 11-034
- Units
- About 8,800
- Manufactured in
- China
- Sold at / sales period
- Love's Travel Stop and Country stores nationwide from May 2010 through July 2010 for about $6.
- Importer
- Big Ideas Marketing, of Owings Mills, Md.
Horse-on-a-Stick Toys
CPSC product type: Unpowered Nonwheeled Riding Toys
Recall contact information
For additional information, contact Big Ideas Marketing toll-free at (888) 908-8697 between 9 a.m. and 5 p.m. ET Monday through Friday or visit the firm's website at www.bigideasmarketing.com
Verify phone numbers, hours, and websites on the current CPSC notice before contacting the firm.
Know someone who has one?
Recalls only work when owners hear about them. Send this notice to family or friends who might own the same product.
